Please ensure Javascript is enabled for purposes of website accessibility

Denise Laugesen REALTOR® (650) 465-5742

Cortney Laugesen REALTOR® 650-678-5084

Latest News

Stay up to date with our latest news

April 17, 2019

💰  The Importance Of Pricing It Right. 💰

By cortney In Uncategorized with Comments Off on 💰  The Importance Of Pricing It Right. 💰

Thinking Of Selling Your Hillsborough Home? Let’s talk about the importance of pricing it right.
How does a REALTOR® calculate the price of your Hillsborough home? Comparable (also known as comps) are the primary source of information when determining a home’s value. Agents and Appraisers have access to the Multiple Listing Service, known as the MLS, which is a database of all the properties in a given area. The right selling price is determined by many factors including: the current supply and demand for homes on the market, the economy, your home’s location, houses recently sold in area, area listings, the condition of your home, its square footage, and the time frame you are targeting. Without being an agent or an appraiser, you may have a harder time accessing this information.

When your agent gathers the data of comparable home sales, you will likely see a range in what similar homes like yours have sold for. Pricing within that range means that you have the best opportunity to sell your home fast and for more money! Ultimately buyers, not you, will decide your home’s value. Every home has a price tag that is accepted to home buyers. If a home’s listing price is relatively close to the number a buyer considers fair, it will successfully sell.

Pricing is just one of three important factors in selling your property quickly and for the highest possible price. Effective marketing strategies that draw the affluent home buyer and positive relationships with other real estate agents are also key to a successful home sale. Market trends help you understand the movement of key price indicators.

Data shows, based on calculation over the last 3 months Hillsborough homes sell for about 1% below list price and go pending in around 20 days. Hot Homes can sell for about 3% above list price and go pending in around 10 days. Many homes get multiple offers, some with waived contingencies.

Get the price right and the rest will fall into place.

Understand how your Hillsborough property compares to the competition, aside from the wonderful memories it holds. Work with a real estate agent who can be your objective set of eyes and who has their thumb on the pulse of your real estate market. Show your home in its best light to back up the list price your house deserves.

Then watch as your home hits the market and immediately generates buzz in your community, simply because you played it smart and priced it right from the start.

When choosing a Luxury Real Estate agent to sell your high-end property ~ it’s crucial you select someone who is familiar, comfortable and experienced in dealing with a refined market and sophisticated clients.





IF YOU ARE THINKING ABOUT SELLING your Bay Area property, it is important you hire a real estate team of professionals with an extensive portfolio of home sales, a significant list of happy clients and a history of excellence.

The Laugesen Team has the experience, connections and creativity to successfully list and sell your distinctive property.

• Pricing for Success
• Prepare for Top Sale
• Impressive Marketing
• State of the Art Technology
• Network with other High-End Agents

• Always available to show qualified buyers and agents.
• Schedule Open Houses and Brokers Tour
• Follow-Up Quickly and Consistently
• Immediately respond to all leads.
• Encourage serious buyers to make serious offers.
• Facilitate the closing process to ensure a successful, competitively priced, stress-free sale.

Luxury Real Estate Specialists

Denise Laugesen
Luxury Specialists
Direct: 650.403.6225
Cell: 650.465.5742
DRE: # 01011089

Cortney Laugesen
Luxury Specialists
Direct: 650.403.6226
Cell: 650.678.5084
DRE: # 01859860



© 2019 #iBAMNRE

Scroll to top